visual identity: xocchiali
A complete visual identity system designed to establish Xocchiali as a premium player in the emerging smart eyewear market.
Client
Xocchiali
Services
BRAND IDENTITY
EVENT DESIGN
Presentation DESIGN
Social media design
Website
Challenge
Xocchiali needed a brand identity that positioned smart eyewear as a premium fashion category, not just another tech accessory.
Solution
I developed a visual system inspired by luxury brand standards—refined typography, color palette, and photography style—while subtly integrating tech-forward elements.
Result
The brand identity gave Xocchiali the premium positioning and visual consistency required to stand out in the competitive smart eyewear landscape.
