XOCCHIALI
In collaboration with the Xocchiali team, I developed a unique brand identity that blends a high-fashion aesthetic with their cutting-edge smart eyewear technology.
Challenge
Xocchiali, a Swedish startup, needed a well-defined brand identity and graphic profile to establish their presence and convey their vision of creating stylish, smart eyewear. Unlike other smart glasses on the market, Xocchiali focuses on seamlessly integrating advanced technology within designed frames, allowing eyewear companies and providers to prioritize both design and branding. This foundational work was key to positioning them as a forward-thinking brand that merges style with innovation.
Solution
Through research and exploration of different visual concepts, we developed a modern visual identity that effectively captured Xocchiali’s innovative and unique approach to smart eyewear.
Result
The branding of Xocchiali resulted in a cohesive and modern identity that aligned with their vision and resonated with their target audience, helping them establish a distinct presence in the eyewear industry.
