Visual Identity: Xocchiali
Malmö-based Xocchiali develops smart eyewear that blends technology, adaptable design, and style — redefining how innovation meets design.
Client
Xocchiali
Services
BRAND IDENTITY
EVENT DESIGN
Presentation DESIGN
Social media design
Website
Summary
During the company’s early development, I created the logo, brand identity, and concept direction for the app and website, as well as social media, event materials, and both print and digital assets. The aim was to position smart eyewear within the premium fashion and lifestyle space while seamlessly integrating innovation.
Challenge
Smart eyewear is often defined by technology rather than style. Xocchiali aimed to change that — positioning itself as a fashion-led brand that could stand alongside luxury eyewear while still reflecting its advanced innovation. The challenge was to create a visual identity that blended fashion and technology seamlessly.
Solution
To strike the right balance between fashion, lifestyle, and technology, I developed a visual system inspired by the design language of luxury brands – with distinctive, confident typography, defined brand colors, and imagery centered on fashion and lifestyle, where technology is seamlessly integrated. The result is a flexible identity that works equally well across digital and print, with style in focus and technology woven in naturally.
