Black and white logo with the word 'LESS' in bold, and 'GRAPHIC DESIGN' below in a smaller font.

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Black and white logo with the word 'LESS' in bold, and 'GRAPHIC DESIGN' below in a smaller font.

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Black and white logo with the word 'LESS' in bold, and 'GRAPHIC DESIGN' below in a smaller font.

BEAR

BEAR is a brand built on bold simplicity. With a clean, striking logo and a monochrome palette, its identity embodies strength without the need for excess. The design is minimal yet impactful, ensuring BEAR stands out both on shelves and across digital platforms. It’s crafted for those who appreciate a beer that’s as straightforward and authentic as it is bold—uncomplicated, yet memorable.

Client

This logo and branding is available for purchase.

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Brand Identity

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Challenge

The challenge was to create a logo and packaging design that would be instantly recognizable, and stand out in a crowded market. All while maintaining a modern, timeless appeal that would resonate with a diverse audience of beer enthusiasts.

Solution

A black-and-white monochrome palette was chosen to create a modern and timeless look. This simple yet adaptable design establishes a cohesive visual identity that stands out in the competitive craft beer market, ensuring easy recognition and a lasting impression.

Result

The branding project for BEAR resulted in a strong and cohesive visual identity that resonates with craft beer enthusiasts. The modern monochrome palette and minimalist design contributed to increased brand recognition and differentiation in a competitive market.

A can of Hazy Pale Ale, 6,5%, a cloudy and fruity beer style, called BEAR Honeybrew. The can features a bear logo and the text 'Unbearably Good.
A can of Hazy Pale Ale, 6,5%, a cloudy and fruity beer style, called BEAR Honeybrew. The can features a bear logo and the text 'Unbearably Good.
A can of Hazy Pale Ale, 6,5%, a cloudy and fruity beer style, called BEAR Honeybrew. The can features a bear logo and the text 'Unbearably Good.
Two wooden lounge chairs with white canvas seats and the 'BEAR' logo printed in large letters on one of the seats, with a small bear logo below it. The chairs are placed outside a cafe or brewery, on a stone patio.
Two wooden lounge chairs with white canvas seats and the 'BEAR' logo printed in large letters on one of the seats, with a small bear logo below it. The chairs are placed outside a cafe or brewery, on a stone patio.
Two wooden lounge chairs with white canvas seats and the 'BEAR' logo printed in large letters on one of the seats, with a small bear logo below it. The chairs are placed outside a cafe or brewery, on a stone patio.
Four minimalistic, black and white coasters with 'BEAR' logo in the center.
Four minimalistic, black and white coasters with 'BEAR' logo in the center.
Four minimalistic, black and white coasters with 'BEAR' logo in the center.

Contact

Make your brand stand out with timeless, minimal design.

A minimalist icon esembling an hourglass, formed by two intersecting curved lines.

By focusing on clean, intentional design, I create brand identities that cut through the noise and connect with your audience. Together, we'll craft something impactful and unmistakably yours.

Let's chat

Let's chat

Contact

Make your brand stand out with timeless, minimal design.

A minimalist icon esembling an hourglass, formed by two intersecting curved lines.

By focusing on clean, intentional design, I create brand identities that cut through the noise and connect with your audience. Together, we'll craft something impactful and unmistakably yours.

Let's chat

Let's chat

Contact

Make your brand stand out with timeless, minimal design.

A minimalist icon esembling an hourglass, formed by two intersecting curved lines.

By focusing on clean, intentional design, I create brand identities that cut through the noise and connect with your audience. Together, we'll craft something impactful and unmistakably yours.

Let's chat

Let's chat