Visual identity: BEAR
A personal exploration in minimalist beer branding that examines how clean, simple design can function in an industry dominated by vibrant colors and complex graphics.
Client
Portfolio Project
Services
BRAND IDENTITY
PACKAGING DESIGN
Challenge
The craft beer market relies heavily on visual complexity and bold graphics. The challenge was creating immediate shelf impact through strategic restraint rather than design complexity.
Solution
The solution centered on a monochrome palette that differentiates through simplicity rather than complexity. This approach creates impact by deliberately contrasting typical craft beer design conventions.
Result
The project produced a beer label and brand identity that uses high contrast and bold typography for immediate shelf recognition.
