Black and white logo with the word 'LESS' in bold, and 'GRAPHIC DESIGN' below in a smaller font.

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Black and white logo with the word 'LESS' in bold, and 'GRAPHIC DESIGN' below in a smaller font.

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Black and white logo with the word 'LESS' in bold, and 'GRAPHIC DESIGN' below in a smaller font.

BEAR

BEAR: A personal exploration in minimalist beer branding, proving that bold simplicity can cut through market clutter.

Client

This logo and branding is available for purchase.

Services

Brand Identity

Website

Challenge

Create instant brand recognition in a crowded market where brands compete through increasingly complex designs and loud messaging—achieving immediate visual impact and lasting recognition while preserving the clean, modern aesthetic that resonates with today's diverse beer market.

Solution

I chose a strict monochrome palette to create visual tension in a market saturated with bright colors and busy graphics. This black-and-white approach delivers modern sophistication while remaining timelessly adaptable, establishing a cohesive brand system that scales from bottle labels to large-format signage.

Result

BEAR achieves instant shelf recognition and memorable impact, proving that bold simplicity can deliver both standout presence and distinctive personality in crowded retail environments.

A can of Hazy Pale Ale, 6,5%, a cloudy and fruity beer style, called BEAR Honeybrew. The can features a bear logo and the text 'Unbearably Good.
A can of Hazy Pale Ale, 6,5%, a cloudy and fruity beer style, called BEAR Honeybrew. The can features a bear logo and the text 'Unbearably Good.
A can of Hazy Pale Ale, 6,5%, a cloudy and fruity beer style, called BEAR Honeybrew. The can features a bear logo and the text 'Unbearably Good.
Two wooden lounge chairs with white canvas seats and the 'BEAR' logo printed in large letters on one of the seats, with a small bear logo below it. The chairs are placed outside a cafe or brewery, on a stone patio.
Two wooden lounge chairs with white canvas seats and the 'BEAR' logo printed in large letters on one of the seats, with a small bear logo below it. The chairs are placed outside a cafe or brewery, on a stone patio.
Two wooden lounge chairs with white canvas seats and the 'BEAR' logo printed in large letters on one of the seats, with a small bear logo below it. The chairs are placed outside a cafe or brewery, on a stone patio.
Two wooden lounge chairs with white canvas seats and the 'BEAR' logo printed in large letters on one of the seats, with a small bear logo below it. The chairs are placed outside a cafe or brewery, on a stone patio.
Two wooden lounge chairs with white canvas seats and the 'BEAR' logo printed in large letters on one of the seats, with a small bear logo below it. The chairs are placed outside a cafe or brewery, on a stone patio.
Two wooden lounge chairs with white canvas seats and the 'BEAR' logo printed in large letters on one of the seats, with a small bear logo below it. The chairs are placed outside a cafe or brewery, on a stone patio.

Contact

Make your brand stand out with timeless, minimal design.

A minimalist icon esembling an hourglass, formed by two intersecting curved lines.

By focusing on clean, intentional design, I create brand identities that cut through the noise and connect with your audience. Together, we'll craft something impactful and unmistakably yours.

Let's chat

Let's chat

Contact

Make your brand stand out with timeless, minimal design.

A minimalist icon esembling an hourglass, formed by two intersecting curved lines.

By focusing on clean, intentional design, I create brand identities that cut through the noise and connect with your audience. Together, we'll craft something impactful and unmistakably yours.

Let's chat

Let's chat

Contact

Make your brand stand out with timeless, minimal design.

A minimalist icon esembling an hourglass, formed by two intersecting curved lines.

By focusing on clean, intentional design, I create brand identities that cut through the noise and connect with your audience. Together, we'll craft something impactful and unmistakably yours.

Let's chat

Let's chat