Black and white logo with the word 'LESS' in bold, and 'GRAPHIC DESIGN' below in a smaller font.
English
Black and white logo with the word 'LESS' in bold, and 'GRAPHIC DESIGN' below in a smaller font.
Black and white logo with the word 'LESS' in bold, and 'GRAPHIC DESIGN' below in a smaller font.

Crafting more impact with Less.

Freelancing graphic designer from Malmö, Sweden, helping brands cut through the noise with clear, impactful design — from brand identity and website design to event, print, and digital solutions.

A black and white icon featuring a stylized letter H made up of overlapping curved lines within a square shape.
A black and white icon featuring a stylized letter H made up of overlapping curved lines within a square shape.

BRANDS

Services

A black and white icon of a geometric pattern with a grid of overlapping triangles.

Logo design, brand identity, corporate identity, visual identity, style guides, and brand books.

A black and white icon of a square with a diagonal pattern of nested triangles, getting progressively smaller towards one corner.

Website concept, responsive website design, and UX/UI.

An icon of three half circles stacked on top of each other, with the top half circle slightly smaller than the bottom two.

Packaging design, mockup design, promotional items design, and branded merchandise.

A minimalistic icon with negative space creating the shape of a letter 'N' using two curved lines.

Print and editorial design, print advertisements, stationery and event design,

Illustrations, icon sets, graphic elements, and infographics.

A minimalistic icon with a negative space Z shape created by intersecting lines.

Presentations and templates, web content, email signatures and banners, social media content and ad campaigns, video editing & post-production,

EXPERTISE

Selected Creative Works

Selected projects that blend creativity, strategy, and design.

Selcted projects that blend creativity, strategy, and design.

WHAT I DO

Helping clients thrive with purposeful design.

I design with purpose, delivering clear and impactful results that resonate with your audience and align with your brand goals.

VISION, APPROACH AND VALUES

VISION, APPROACH AND VALUES

VISION, APPROACH AND VALUES

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Vision

My vision is built on simplicity and impact. I believe clarity drives creativity, allowing thoughtful, refined solutions that align with your goals. By focusing on the essential and cutting through the noise, I transform ideas into designs that resonate today and shape your brand's future.

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APPROACH

Great design isn’t just about aesthetics—it’s about purpose and precision. My approach is simple: start with clarity, prioritize what drives impact, and cut through the excess. By listening closely to your needs, I ensure each design solution aligns with your brand’s goals and audience

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VALUES

Collaboration is at the core of everything I do. From concept to final design, I work closely with you every step of the way. By deeply understanding your vision and needs, we create solutions that not only reflect your brand but also resonate with your audience.

Contact

Make your brand stand out with timeless, minimal design.

A minimalist icon esembling an hourglass, formed by two intersecting curved lines.

By focusing on clean, intentional design, I create brand identities that cut through the noise and connect with your audience. Together, we'll craft something impactful and unmistakably yours.

Contact

Make your brand stand out with timeless, minimal design.

A minimalist icon esembling an hourglass, formed by two intersecting curved lines.

By focusing on clean, intentional design, I create brand identities that cut through the noise and connect with your audience. Together, we'll craft something impactful and unmistakably yours.

Contact

Make your brand stand out with timeless, minimal design.

A minimalist icon esembling an hourglass, formed by two intersecting curved lines.

By focusing on clean, intentional design, I create brand identities that cut through the noise and connect with your audience. Together, we'll craft something impactful and unmistakably yours.