REBRANDING: COT
Clean Oil Technology (COT) is a Swedish company pioneering advanced filtration systems that purify and extend the life of oil — driving innovation toward a cleaner and more sustainable industry.
Client
COT–CLEAN OIL TECHNOLOGY
Services
visual identity rebrand
Website Design
Event Materials
PRESENTATION DESIGN
Social Media Design & Marketing
Website
summary
I created a new visual identity for COT, applied across digital and print — including the website, presentation templates, sales decks, and event materials. The goal was to position the brand as modern, innovation-driven, and centered on sustainable innovation.
Challenge
COT’s previous brand lacked consistency and a clear visual direction. The website was unstructured, with no defined hierarchy or recognizable design elements, and the marketing materials failed to reflect the company’s innovative technology or environmental commitment. This made it difficult to present their solutions in a clear and professional way.
Solution
To create a stronger and more coherent brand, I developed a visual system built on structure, simplicity, and visual clarity — combining refined imagery, a cleaner palette, and a unified design language. The new website and updated materials established a consistent expression that communicates COT’s innovation and sustainability focus with confidence and precision.
