COT - Clean Oil Technology
Clean Oil Technology (COT) needed a full-scale visual transformation to better align their brand with their innovation-driven mission. I led the complete rebrand—developing a new brand identity, updating brand guidelines, designing and building their website, and creating a suite of marketing and communication materials across digital and print.
Challenge
COT’s existing brand lacked consistency and felt outdated and unstructured. It no longer reflected the company’s forward-thinking values or technical expertise. The visual identity, website, and communication materials were disconnected, making it difficult to clearly communicate the company’s focus, product offering, and core values in a clear and accessible way.
Solution
o bring clarity and cohesion to the brand, I created a new visual identity, updated the brand guidelines, and applied a refreshed design system across all key platforms. This included: – A responsive website layout and structure, fully designed, built, and launched – A complete PowerPoint template and updated presentation decks – Custom graphics and branded illustrations – Print and event materials, including roll-ups, a banner, and an information sheet – Print advertisements and social media layouts All elements were aligned with the new brand strategy to ensure a consistent and professional visual presence at every touchpoint.
Result
COT emerged with a stronger, more recognizable brand presence that better reflects their values and innovation focus. The website now communicates more clearly, the presentation materials support client conversations and pitches, and event marketing materials create visual impact. The updated identity has helped position COT as a more modern and professional player in the clean-tech space.
