REBRANDING
Clean Oil Technology (COT) needed a full-scale visual transformation to better align their brand with their innovation-driven mission. I led the complete rebrand—developing a new brand identity, updating brand guidelines, designing and building their website, and creating a suite of marketing and communication materials across digital and print.
Utmaning
COT's existing brand identity suffered from inconsistency and appeared outdated, failing to communicate the company's innovative approach and technical expertise. A comprehensive rebrand was essential to align their visual identity with their forward-thinking values.
Lösning
To bring clarity and cohesion to the brand, by creating a new visual identity, update the brand guidelines, and apply a refreshed design system across all key platforms. This included:
– A new, responsive website with clear information and message structure
– A complete PowerPoint presentation deck with template and updated sales decks
– Custom graphics and branded illustrations
– Print and event materials, including roll-ups, Zipper wall, and information sheet
– Print advertisement and social media layouts
Resultat
COT emerged with a stronger, more recognizable brand presence that better reflects their values and innovation focus. The message hiearchy is clear, and so is the website structure. The presentation materials support client conversations and pitches, and event marketing materials create visual impact. The updated identity has helped position COT as a more modern and professional player in the clean-tech space.
